Online Marketing in 2011

January 22, 2011

It’s the beginning of a new year and the economy is turning around. Looking at statistics on such websites as Internet Retailer, it becomes clear that online sales growth is on an upward swing. It makes sense that now is the time to invest in a website. This process takes time, from planning the site [...]

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Get Elastic Talks About Paypal & Conversion

January 21, 2011

A lot of websites offer multiple checkout options which may seem great at first. Pay by credit card, paypal, google checkout, 2checkout, clickbank, e-gold or your first born child. The psychology of choice is interesting however. Science dictates that when users are presented with too many choices, it can be difficult and stressful to make [...]

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IRWD 2011

January 21, 2011

Internet Retailer is gearing up for the IRWD – the Internet Retailer Web Design & Usability Conference. Not only must ecommerce websites be designed to rank high in search engines like Google, but they need to be easy to navigate with clear calls-to-action so that the user knows what to do, and ends up making [...]

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