If there’s one thing that’s central to all our lives in this day and age, it’s the Internet. There’s no escaping it, no matter what line of work you’re in. Of course, while it’s a great resource for all kinds of information it can also be used for more negative purposes; it’s easy for false information and personal attacks to crop up on the web and damage your name or business without your knowledge. That’s why it’s important to be aware of how to avail yourself of reputation management, a way to suppress false damaging material and boost good reviews and reliable information about yourself on the Internet. Reputation management is at once very simple and very complicated. In principle the way it works is this: your reputation manager and their team create positive content to counterbalance the negative information floating around on the web, and attempt to locate and stop the source of the false/harmful content. What can be difficult (and this is the reason it’s best to consult a professional, rather than attempting to manage your own online reputation) is trying to figure out the exact nature and effectiveness of the negative content. It takes serious research to understand what keywords are reaching the top of search engines, and how best to counteract these hits with analogous positive content. Reputation management can make a huge difference in your online presence. If you or your business are brining up unjustly negative content on major search engines, you should seriously think about consulting a company that does reputation management/SEO to give you the mitigation you need online.