Online reputation management is essential for businesses looking to increase their web traffic and encourage consumer confidence. So, what is reputation management? It is something that needs to be top of mind before a problem arises. A successful online business will proactively reach out to satisfied customers and request reviews and testimonials before a problem arises. However, most companies do this only as a reaction to negative reviews that have already been published. In this scenario, reputation management may require the proactive suppression of negative reviews and articles in search results while simultaneously increasing the saturation of relevant search engine results with positive information. This may include the company website, positive reviews, articles or profiles on social networks including Facebook and LinkedIn.
Online reputations can make or break many companies, both large and small. The most successful companies understand that building a customer base requires a positive public image. Even if your company bends over backwards to provide excellent customer service, if it appears near a negative review or blog article, customers will turn their attention to the negative review before clicking through to your company website and decide against giving you a try. Because of this, online reputation management is essential for companies looking to build and maintain a web presence.
Think of it like this: if you have a reputation among your friends as a bad cook, no matter how many times you ask them to dinner, they’re likely to be hesitant or decline without ever giving your cooking a try. This is not the attitude you want from your customers. The best and most successful, revenue-generating companies understand that public perception makes all the difference.
In order to maintain a positive public image, hiring a professional to handle your online reputation management is usually your best bet. When done properly, search engine optimization and online reputation management require constant revisions. Ensuring that your company gets to –and stays at- the top of search engine results and customers have positive associations with your company is work that should be handled by a marketing or social media professional.
Maintaining a company, whether large or small, is a time-consuming endeavor. Don’t let your hard work become tarnished because of a poorly maintained online reputation. In the digital age, online is everything. Make sure you have a positive internet reputation, and entrust its maintenance to an experienced professional.