A good rule of thumb to remember is that all webpages on your site are landing pages. Many times we may not want visitors landing on certain pages as their first impression to our website, but many times this happens. For that reason it is essential to make sure that all of your pages are optimized – not just the home page. The better the impression, the more likely their visits will convert to sales. When creating a new website you should always make sure your landing pages are the best they can be. For existing sites, landing page optimization should certainly be a part of your monthly marketing strategy. Let’s take a look at what you need to know to create effective landing pages. [click to continue…]
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